SportsTechie NBA Digital Series Takes A Look At The 76ers

SportTechie has a great new series on how NBA teams leverage digital media to reach fans and enhance their brands. See below for a preview about how the 76ers are using digital strategy. Then head over to SportTechie to read the entire writeup. 

 

Michael Carter-Williams might be the Rookie of the Year in the league, but basketball has always been a team game. The 30 franchises that make up the NBA have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.

Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Philadelphia 76ers. Stay tuned for ongoing coverage of our #NBADigitalSeries.

Check out the whole article here.

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Thursday, Oct 2323 Oct7:30at Detroit PistonsBuy Tickets

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