The Sixer Sense
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Ben Simmons’ Sixers Sneakers Will Rock

By Bret Stuter

Mar 11, 2016; Nashville, TN, USA; LSU Tigers forward Ben Simmons (25) sits on the bench during the first half of game seven of the SEC tournament against the Tennessee Volunteers at Bridgestone Arena. Mandatory Credit: Jim Brown-USA TODAY Sports
Mar 11, 2016; Nashville, TN, USA; LSU Tigers forward Ben Simmons (25) sits on the bench during the first half of game seven of the SEC tournament against the Tennessee Volunteers at Bridgestone Arena. Mandatory Credit: Jim Brown-USA TODAY Sports /
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Ben Simmons Signed With Nike, setting the stage for some rocking Sixers Sneakers in the 2016-2017 season

Similar to the Philadelphia 76ers vs. Los Angeles Lakers dilemma, Ben Simmons had a fork in the road on the endorsement side as well. You see, he was afforded an opportunity to take a $10 Million endorsement contract with the folks from Adidas, or to take a $7.5 Million endorsement contract with Nike.

Reported by Sports Illustrated, the soon to be NBA rookie had to decide between two offers spanning five years. Suprisingly, the decision did not come down to the money, but rather is attributed by a majority of opinions to the fact that Klutch Sports Group represents Ben Simmons, and they have a stable of NBA players who gravitate towards Nike endorsement contracts.

“The shoe will automatically tighten”

Nike has signed some top NBA names in the past, such as:  LeBron James, Kobe Bryant, and Kevin Durant are all part of the Nike Basketball family.  Now Ben Simmons, NBA draft hopeful and projected to join the roster of the Philadelphia 76ers, is signing on as well.

Almost immediately following the news, Simmons was recently spotted on duty for Nike alongside Karl Anthony Towns, D’Angelo Russell and Devin Booker as they were working on creating an upcoming Foot Locker ad. Nike is very confident that with a stable of Nike Basketball is brighter than ever. From the four players in the picture, who do you think has the biggest chance of getting their own Nike signature sneaker?

The addition of Ben Simmons to the Nike family will coincide to Nike’s roll out of their long anticipated self lacing shoes. Nike has unveiled its first pair of commercialized self-lacing shoes, the Nike HyperAdapt 1.0. , scheduled to go on sale later this year, but pricing has yet to be determined.  Don’t look for the shoes to be offered at discount stores.

"“When you step in, your heel will hit a sensor and the system will automatically tighten,” explained Tiffany Beers, the project’s technical lead."

Nike actually refers to the technology as “adaptive lacing” rather than “self lacing” because there are two buttons on the side of the shoe that allow you to tweak how loose or tight the laces are. In the theory, the laces will then be held in that position, preventing your laces from coming undone while running, slam dunking, or otherwise exerting yourself.

The technology is likely battery powered, but there are no details regarding battery or replacement. For now, the shoe will likely catch fire.

Next: Philadelphia 76ers' Draft Decision Made Easy By LeBron James

With Ben Simmons coming to Nike, and “adaptive lacing” coming to market soon, there is a logical connection to a very adaptive NBA player in endorsing this revolutionary rockin’ adaptive shoe.  It all starts in Philadelphia, and it begins with the number one selection of the 2016 NBA Draft.