Matisse Thybulle’s strong following on TikTok could theoretically earn him more than he makes on the NBA court, especially on a rookie deal with the Sixers
While the NBA season is on hold, he’s been filling his time, at least in part, by creating clips on TikTok, the rising social media app that is used primarily by the millennial and Gen-Z demographics.
Thybulle is pretty good at it, too!
And of course, there’s money in everything. With how many people have been sucked into this app and the effortless ability to scroll through bite-sized videos for hours, it’s a major platform that advertisers are already using, and are likely going to use more.
Influencer advertising is a big part of that, and the sponsored posts are already happening. According to experts, some stars could soon earn up to $1 million per post, per the Guardian. To put that into perspective, Thybulle’s salary next year is $2.7 million.
So, you’re telling me a TikTok star could outgain Thybulle’s yearly paycheck with three videos? Wow.
Gaining over 100,000 followers already and 989,000 likes, Thybulle is far from the likes of Charli D’Amelio who has 50 million followers and 3.3 billion likes, but he’s climbing.
Thybulle won’t be earning a million dollars per TikTok anytime soon, but it’s possible he could earn some serious cash if he continues to grow his page and do some sponsored posts or collaborations with companies.
While no one wants to see Thybulle’s TikTok feed become a stream of ads, there’s no problem with creating some interesting content around products he uses and believes in and earning some cash for it here and there.
For now, TikTok seems to be just a fun way for Thybulle to kill time with the season suspended. But it’s pretty interesting to think about how he and other social savvy players could supplement their income with their followings on YouTube, Twitter, and TikTok. Timberwolves star Karl-Anthony Towns has a presence on TikTok as well, with 125,000 followers and 394,000 likes.
Given that Thybulle gets most of his fame from being on a professional basketball team, there’s no shot he gives up the NBA to chase the influencer route anytime soon, but it’s a cool way to connect him with fans.