Philadelphia 76ers: Why Under Armour was smart to sign Joel Embiid

FINAL SELLING POINT

While Embiid’s signature sneaker establishes itself in the global market of athletic shoes, his personality and play style will boost its success despite him being a big man. He won’t even have to dress up like Grandmama (Larry Johnson) to sell his sneakers. He just has to be himself.

Other factors will have an effect, too. Winning games should help him move shoes off the shelves. It makes sense. The more appearances in the playoffs, the more visibility he gets. Also, the more chances he will have to troll on Twitter and post controversial comments on Instagram. Yet, what those social media outlets will eat up more than anything hasn’t even been mentioned yet… Embiid’s smile.

The same smile he wears when he raises his arms in the Wells Fargo Center after a big play. The same smile he projects as he cups his ear to amplify the crowd cheers from Sixer fans. Joel Embiid entertains his millions of followers on social media with his amazing play and astonishing personality. He’s already been a familiar face for Mountain Dew and Hulu. Now it’s his time to shine for Under Armour.